MoDo Hawaii
Background
MoDo Hawaii is a local mochi donut shop known for their unique flavors, fresh donuts, and high quality ingredients. This project is aimed to establish a conceptual visual identity that responsively translates across desktop and mobile devices. The identity consists of hand-drawn illustrations, playful typography, and original product photography to communicate MoDo Hawaii’s individuality.
Results
The established branding was applied to create a responsive website for desktop and mobile with four primary screens and two secondary screens. The website utilizes navigational, informational, and transactional intent to target users.
Branding Guide, Site Map, and User Personas
Wireframes for Website Pages
Desktop Screens: Home Page, Four Primary Pages, and Two Secondary Pages
Wireframes for Mobile Screens
Mobile Pages: Home Screen, Secondary Navigation, Primary Screen, Secondary Screen